Search Engine Optimization Lead
2 days ago
Senior SEO/ SEM Manager Role Overview
">We are seeking an experienced Senior SEO/SEM Manager to join our team. The successful candidate will have a proven track record of developing and implementing effective SEO strategies, driving business growth, and improving search engine rankings.
Key Responsibilities:">- ">
- Developing and implementing comprehensive SEO strategies to improve a company's organic search results.">
- Creating and launching SEO campaigns, identifying areas of improvement, running PPC campaigns, and attempting to improve the clients' sites' rankings in major search engines.">
- Analyzing client sites to identify areas for improvement, deletion, or revision.">
- Preparing detailed strategy reports to inform decision-making.">
- Identifying the most cost-effective and profitable keywords for client sites.">
- Improving a company's organic search results through various means.">
- Creating effective headlines, body copy, and websites to drive traffic and engagement.">
- Filling websites with optimal keywords to improve search engine visibility.">
- Placing keywords strategically in copy to maximize search engine traffic.">
- Writing original, powerful SEO content for blogs and websites.">
- Implementing off-page SEO content strategies, including coding.">
- Using header tags effectively to structure and organize content.">
- Staying up-to-date on white hat and black hat tactics to avoid search engine guideline violations.">
- Developing strategies to improve and track site performance.">
- Compiling and presenting SEO performance reports.">
- Adjusting PPC campaigns as needed to optimize results.">
- Collaborating with independent web designers to enhance site navigation and search engine ranking.">
- Utilizing basic programming and web design skills to enhance SEO efforts.">
- Creating advanced SEO strategies to drive business growth.">
- Evaluating product offerings, traffic, landing page quality, content, design, security, payment options, shipping options, and demographics to inform keyword and campaign development.">
- ">
- Strong understanding of SEO principles.">
- Excellent marketing and advertising skills.">
- Bachelor's degree in Marketing, Communications, or related field.">
- Minimum 5 years of experience in SEO/SEM management.">
Working Conditions:
">This role is based in [Location] and requires regular travel to meet with clients and stakeholders. The ideal candidate will have a valid driver's license and be able to work in a fast-paced environment.
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