
Digital Marketing Specialist
4 hours ago
We are looking for a highly analytical and results-driven Digital Marketing Specialist to take ownership of our Amazon advertising strategies. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive Amazon PPC strategies to drive sales, improve return on ad spend (ROAS), and maximize profitability.
Job Overview:
We are seeking a highly analytical and results-driven Digital Marketing Specialist to take ownership of our Amazon advertising strategies. The ideal candidate will have a deep understanding of Amazon PPC and a proven track record of developing and executing strategies to drive sales and profitability.
Key Responsibilities:
- Develop and execute comprehensive Amazon PPC strategies to increase sales and improve ROAS
- Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis
- Regularly analyze campaign performance data to identify trends, insights, and areas for improvement
- Take full ownership of advertising budgets, ensuring that spending is aligned with business goals and delivering the best possible ROI
- Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment
- Proven track record of driving sales growth and improving profitability through effective PPC strategies
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
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