Digital Marketing Expert

15 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time
Expert Digital Marketing Specialist

We are seeking an accomplished digital marketing professional to spearhead the development and implementation of innovative online advertising campaigns. The ideal candidate will possess a proven track record in launching and managing paid digital advertising campaigns across multiple platforms.

Key Responsibilities:

  1. Conduct thorough market research to understand target audiences, competitor landscape, and industry trends.
  2. Develop comprehensive marketing plans aligned with overall business strategy and company goals.
  3. Identify and implement various marketing channels and tactics (digital, content, social media, traditional).
  4. Stay up-to-date on the latest marketing trends and technologies.

Digital Advertising Campaign Management:

  1. Develop and execute digital marketing strategies and plans that align with company's overall business objectives.
  2. Launch and manage paid digital advertising campaigns across various platforms, focusing on Google Ads.
  3. Strategically assess client needs and develop tailored advertising solutions to achieve their business objectives.
  4. Identify target audiences and create customer personas that inform the development of marketing campaigns.
  5. Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Requirements:

  • Proven experience in managing and optimizing Google Ads campaigns.
  • A strong understanding of SEM/PPC principles and auction dynamics.
  • Excellent keyword research and competitive analysis skills.
  • Experience with conversion tracking and attribution modeling.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation skills.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a talented and experienced team.
  • The chance to work on a variety of challenging and rewarding projects.
  • Continuous learning and development opportunities.

Qualifications:

  • Solid experience: At least 5 years of hands-on experience in Meta and Google Ads, adept at managing budgets.
  • Understanding of the market: Strategies fine-tuned to connect with U.S & U.K. audiences.

About the Ideal Candidate:

  • Analytical: Possesses a keen analytical mind, capable of dissecting campaign data and making data-driven decisions.
  • Detail-Oriented: Cares deeply about detail, efficiency, and high-quality work.
  • Results-Driven: Motivated by achieving tangible results and meeting performance goals.

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