Marketing Automation Manager

2 weeks ago


Lahore, Punjab, Pakistan Soft Tech Consultants, Pvt Ltd. Full time
Job Summary:
We are seeking a Marketing Automation Manager to lead our email marketing efforts at Soft Tech Consultants, Pvt Ltd. The ideal candidate will have extensive experience in marketing automation and email marketing campaign management.

The key responsibilities of this role include developing and executing email marketing campaigns that align with our overall marketing strategy. This involves leveraging Salesforce Sales Cloud to integrate customer data, build targeted segments, and deliver personalized email content that drives conversions and fosters long-term relationships. Key tasks include:
  • Designing and implementing workflows to manage customer journeys and monitor campaign performance.
  • Collaborating with design and content teams to craft compelling email templates that align with the brand's voice and strategy.
  • Maintaining and updating contact lists, ensuring data accuracy and compliance with data protection regulations.


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