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Search Engine Optimization Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

We are looking for a skilled Search Engine Optimization Specialist to enhance our online presence and drive business growth.

Responsibilities:
  1. Keyword Research and Optimization
    1. Conduct in-depth keyword research to identify opportunities and improve website performance.
    2. Optimize on-page elements to enhance search engine rankings and domain authority.
  2. Content Development and Collaboration
    1. Develop and produce high-quality, engaging content for our website and blog.
    2. Collaborate with the marketing team to optimize existing content and improve SEO performance.
  3. Link Building and Backlink Management
    1. Establish partnerships for high-quality backlinks to enhance website credibility.
    2. Monitor and manage the backlink profile to ensure relevance and quality.
  4. Pay-Per-Click Advertising
    1. Create, manage, and optimize PPC campaigns across various platforms.
    2. Monitor and analyze the performance of PPC ads, adjusting strategies as needed.
  5. Performance Monitoring and Reporting
    1. Provide regular reports on SEO and PPC performance, utilizing analytics tools to track effectiveness.