Trade Marketing Manager

3 days ago


Karachi, Sindh, Pakistan EBM Full time

At EBM, we are seeking a highly skilled Trade Marketing Manager to lead our trade marketing activity plans. As a key member of our team, you will be responsible for creating and managing channel-specific trade plans, including merchandising, promotions, and performance monitoring.

About the Role
  • You will develop channel-specific trade plans for current and new products, taking ownership of budget allocation and ensuring effective run-out and trade selling stories.
  • Design and implement channel-specific plan-o-grams to drive sales growth and collaborate closely with brand, supply chain, and finance teams to plan and execute trade plans effectively.
  • You will manage promotional plans according to guidelines and key performance indicators (KPIs) and analyze market performance and ROI to propose changes to promo guidelines or activity plans.

Key Responsibilities:

  1. Create and track trade plans for product launches and re-launches through the sales team.
  2. Develop Point-of-Sale Materials (POS) and trade tools for new and existing products.
  3. Lead in-store shopper activation and communication, driving shopper insights into action.
  4. Prepare analyses on market/shopper trends, assortment, visibility/shelf layout, promo efficiency, and provide recommendations.


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