Social Media Specialist

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Social Media Specialist

We are looking for an experienced professional to manage our social media presence and develop engaging content that drives results.

Job Description:

The ideal candidate will have a strong understanding of social media platforms, including LinkedIn, Instagram, Facebook, Twitter, and YouTube.

  • Develop a comprehensive social media strategy that aligns with the firm's marketing goals.
  • Create high-quality visual and video content using design tools like Canva and Adobe Creative Suite.

Responsibilities:

  1. Monitor social media trends and engage with online communities to build brand awareness.
  2. Analyze engagement metrics and adjust strategy based on insights from analytics tools.
  3. Manage influencer collaborations and maintain a consistent brand voice across all platforms.

Qualifications:

  • Bachelor's degree in Marketing or Communications.
  • 3+ years of experience in digital marketing, preferably in a law firm or legal services company.
  • Strong understanding of law firm brand sensitivities, ethics, and confidentiality in public-facing messaging.

Tools You'll Use:

  • Social Media: LinkedIn, Instagram, Facebook, Twitter, YouTube
  • Design & Video: Canva, CapCut, Adobe Suite (Photoshop, Illustrator, Premiere)
  • Analytics: Google Analytics, Meta Business Suite, LinkedIn Analytics

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