
Marketing Automation Strategist
4 days ago
Job Title: Marketing Automation Strategist
We are seeking an experienced Marketing Automation Strategist to join our team at Flippa. As a key member of our marketing operations function, you will be responsible for developing and executing marketing automation strategies that drive business growth and improve customer engagement.
About the Role:
The ideal candidate will have a strong background in marketing automation, with experience working with tools like Marketo. You will be responsible for managing and optimizing our marketing automation system, as well as developing and implementing new campaigns and programs to drive revenue growth.
About the Team:
You will be working closely with our demand generation, content marketing, and digital marketing teams to develop and execute integrated marketing strategies that drive business results. You will also work closely with our sales team to ensure alignment and seamless handoffs between marketing and sales.
Key Responsibilities:
- Develop and execute marketing automation strategies that drive business growth and improve customer engagement.
- Manage and optimize our marketing automation system, including campaign execution, lead nurturing, email marketing, and automation workflows.
- Develop and implement new campaigns and programs to drive revenue growth, including demand generation, content marketing, and digital marketing initiatives.
- Work closely with our demand generation, content marketing, and digital marketing teams to develop and execute integrated marketing strategies that drive business results.
- Collaborate with our sales team to ensure alignment and seamless handoffs between marketing and sales.
- Partner with senior leadership to segment, enrich, and expand our prospect database while optimizing account-based marketing (ABM) strategies.
- Streamline marketing operations by eliminating manual processes, ensuring seamless integration within our marketing technology stack, and improving efficiency.
- Enhance marketing/sales funnel performance by leveraging tools like LeanData, ZoomInfo, Salesforce, and other revenue operations platforms.
- Work cross-functionally to build reports and dashboards that provide deeper insights into marketing performance, campaign effectiveness, and revenue impact.
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