Digital Transformation Manager

3 days ago


Lahore, Punjab, Pakistan OneWood Full time
Digital Sales and Marketing Manager

We are seeking a skilled professional to oversee the sales and marketing/e-commerce store for OneWood, a European brand. This role is based in Lahore, Pakistan.

The ideal candidate will hold a degree in web design, computer science, information technology, marketing, or a related field from a reputable university and possess excellent English language skills. A minimum of 4 years of relevant experience with outstanding references is required.

Responsibilities include developing and executing a multi-channel B2C marketing and communications strategy with a focus on digital scale-up. The successful candidate will be both strategic and tactical, able to move seamlessly from high-level vision to detail-oriented execution and delivery.

Our team thrives in an ideas-led environment, and we encourage suggestions to drive success and exceed targets.

Key Duties:
  • Designing and executing a digital marketing strategy.
  • Developing a digital marketing plan.
  • Monitoring and reporting on campaign performance.
  • Analyzing data to inform actionable insights.
  • Managing online budgets.
  • Executing A/B and MVT testing.
  • Providing timely reports to senior management on sales, revenue, and key trends.
  • Overseeing customer journeys from start to finish.
  • Conversion management.
  • Collaborating with customer service and fulfillment teams.
Key Requirements:
  • A deep understanding of our clients' brand values and the ability to project relevant communications.
  • Knowledge of the latest digital marketing trends.
  • Proven experience working with brands.
  • Experience managing ROI and conversion rates.
  • Familiarity with SEO, PPC, Google AdWords, Web Master tools, Paid social, mobile, and affiliates management.
  • The ability to work effectively with cross-functional teams.
  • Experience with email marketing.
  • Proficiency in Google Analytics.
  • Experience with CMS and preferably Magento.
  • A solid grasp of concepts and practical experience in providing excellent customer experiences online and creating usable online journeys.


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