
Digital Transformation Manager
3 days ago
We are seeking a skilled professional to oversee the sales and marketing/e-commerce store for OneWood, a European brand. This role is based in Lahore, Pakistan.
The ideal candidate will hold a degree in web design, computer science, information technology, marketing, or a related field from a reputable university and possess excellent English language skills. A minimum of 4 years of relevant experience with outstanding references is required.
Responsibilities include developing and executing a multi-channel B2C marketing and communications strategy with a focus on digital scale-up. The successful candidate will be both strategic and tactical, able to move seamlessly from high-level vision to detail-oriented execution and delivery.
Our team thrives in an ideas-led environment, and we encourage suggestions to drive success and exceed targets.
Key Duties:- Designing and executing a digital marketing strategy.
- Developing a digital marketing plan.
- Monitoring and reporting on campaign performance.
- Analyzing data to inform actionable insights.
- Managing online budgets.
- Executing A/B and MVT testing.
- Providing timely reports to senior management on sales, revenue, and key trends.
- Overseeing customer journeys from start to finish.
- Conversion management.
- Collaborating with customer service and fulfillment teams.
- A deep understanding of our clients' brand values and the ability to project relevant communications.
- Knowledge of the latest digital marketing trends.
- Proven experience working with brands.
- Experience managing ROI and conversion rates.
- Familiarity with SEO, PPC, Google AdWords, Web Master tools, Paid social, mobile, and affiliates management.
- The ability to work effectively with cross-functional teams.
- Experience with email marketing.
- Proficiency in Google Analytics.
- Experience with CMS and preferably Magento.
- A solid grasp of concepts and practical experience in providing excellent customer experiences online and creating usable online journeys.
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