Online Presence Strategist

1 day ago


Lahore, Punjab, Pakistan Bright Pathway Full time

About This Role:

Bright Pathway is seeking an Online Presence Strategist to drive our digital marketing efforts and enhance our online presence.

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Main Responsibilities:

  • Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.
  • Conduct regular keyword research and analysis to stay ahead of industry trends and algorithm changes.
  • Collaborate with cross-functional teams, including content creators, web developers, and marketing professionals, to align SEO efforts with overall business objectives.
  • Stay up-to-date with industry best practices and emerging technologies to inform SEO strategies and ensure optimal results.
  • Develop and maintain relationships with external partners, including vendors and suppliers, to secure high-quality backlinks and promote brand awareness.
  • Monitor and analyze website performance using tools like Google Analytics and Search Console, identifying areas for improvement and implementing data-driven solutions.
  • Lead and participate in ongoing training and education initiatives to stay current with industry developments and enhance professional skills.

Requirements:

To succeed in this role, you will need:

  • In-depth knowledge of SEO principles, including on-page and off-page optimization techniques.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and drive informed decision-making.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders.
  • A Bachelor's degree in Marketing, Business, or a related field, preferably with relevant work experience.
  • Proficiency in SEO tools and software, including Google Analytics and Search Console.

Work Arrangements:

This role offers a hybrid work arrangement, combining remote work with in-office collaboration to foster a dynamic and supportive team environment.

Compensation and Benefits:

We offer a competitive salary range of Rs60,000.00 - Rs100,000.00 per month, along with benefits and perks that reflect our commitment to employee satisfaction and well-being.



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