Senior Digital Content Manager

3 days ago

Dera Ghazi Khan, Punjab, Pakistan beBeeDesigner Full time 500,000 - 800,000
Job Description

As a Social Media Specialist and Graphic Designer, you will be responsible for developing engaging content across various social channels. This includes blog posts, tweets, status updates, pins, photos, and videos. You will create, manage, and grow business presence across all social media platforms, including Blogs, Twitter, Facebook, Pinterest, LinkedIn, and YouTube.

  • You will utilize analytical measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • You will identify strategies for evaluation of key performance indicators (KPIs), quality metrics, event ROI, influencer engagement, brand partnerships, etc. You will collaborate with stakeholders and other internal staff to ensure all social media pages are aligned with the strategic approach.
  • You will maintain a strong understanding of the relationship between content, targeted to the right audience, in the right channel.
  • You will monitor and respond to mentions or comments about all brand pages.
  • You will design graphical and video content using Adobe Creative Suite.
  • You will be a distribution champion: from knowing what social platforms are best to promote different kinds of content, to seeding articles out elsewhere online to ensure it gets seen by the right eyes.
  • You will monitor competitors and innovations in the industry and communicate these to the wider team.

 

Requirements
  • Bachelor Degree in Digital Marketing and Graphics Design.
  • 2-3 years of experience in social media marketing and graphic design.
  • Adequate knowledge of paid social media advertising, email marketing, and SEO/SEM.
  • Highly creative.
  • Fully conversant in Adobe CS6 (InDesign/Illustrator/Photoshop).
  • Familiar with social media content distribution methods such as using Hootsuite.
  • A social media and/or marketing & communication background.
  • Experience in working within a digital creative environment.
  • Experience in working with imagery and fashion graphics.
  • Fluent in English, excellent verbal and written communication.
  • Social media obsessive.
  • Copywriting skills - the ability to convey a message in short snappy headlines.
  • Understanding of online content and brand promotion.
  • Passion for the brand and a great sense of humour.

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