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Digital Marketing Strategy Lead
9 hours ago
At 7Vals PK, we're dedicated to becoming a global leader in Asset Management/Rental Management space with our SaaS based products. Our North American customer base offers an exciting opportunity to work closely with technical, sales and marketing teams.
As a key member of our team, you'll shape our digital marketing efforts by planning and executing campaigns that build brand awareness and generate leads while maintaining a keen eye on ROI.
Key Responsibilities:
- Develop integrated marketing strategies to drive business growth
- Manage content mix to support campaign objectives, including emails, landing pages, webinars, infographics and social media
- Utilize analytical skills to identify emerging opportunities for market expansion and improvement
- Optimize marketing pipeline and implement action plans to enhance ROI
- Design effective display campaigns, including banner ads, social media and retargeting
- Plan SEM programs for keyword discovery, ad copy, grouping and landing page optimization
- Research competitor SEM campaigns to stay ahead of the competition
- Implement A/B testing to improve click-through and conversion rates
- Develop and manage forecasts to achieve/exceed targets
Applicants with degrees in Management Sciences, Business Analytics or Digital Marketing are encouraged to apply.
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