Digital Marketing Strategy Lead

9 hours ago


Lahore, Punjab, Pakistan 7Vals PK Full time

At 7Vals PK, we're dedicated to becoming a global leader in Asset Management/Rental Management space with our SaaS based products. Our North American customer base offers an exciting opportunity to work closely with technical, sales and marketing teams.

As a key member of our team, you'll shape our digital marketing efforts by planning and executing campaigns that build brand awareness and generate leads while maintaining a keen eye on ROI.

Key Responsibilities:

  1. Develop integrated marketing strategies to drive business growth
  2. Manage content mix to support campaign objectives, including emails, landing pages, webinars, infographics and social media
  3. Utilize analytical skills to identify emerging opportunities for market expansion and improvement
  4. Optimize marketing pipeline and implement action plans to enhance ROI
  5. Design effective display campaigns, including banner ads, social media and retargeting
  6. Plan SEM programs for keyword discovery, ad copy, grouping and landing page optimization
  7. Research competitor SEM campaigns to stay ahead of the competition
  8. Implement A/B testing to improve click-through and conversion rates
  9. Develop and manage forecasts to achieve/exceed targets

Applicants with degrees in Management Sciences, Business Analytics or Digital Marketing are encouraged to apply.


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