Digital Marketing Lead

5 days ago


Lahore, Punjab, Pakistan Lahore Universityof Management Sciences Full time

Lahore University of Management Sciences seeks a Digital Marketing Lead to join our team. Reporting to the Head of Marketing, you will be responsible for designing and implementing the social media and digital strategy for LUMS.

Key Accountabilities:
  • Create timely and newsworthy stories that engage prospective students, educators and counsellors, parents, donors, and general audiences.
  • Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the university's audiences.
  • Maintain a bird's eye view of social media channels and University presence and rework the social media strategy with the Head of Marketing to ensure relevance to current trends.
  • Closely work with the media team to lead the photography and videography content strategy and creation for social media.
Required Skills and Qualifications:
  • Bachelor/Master's in digital marketing, Communications, or English Literature from an HEC-recognised institute.
  • At least 5 years of relevant work experience with a reputable organisation.
  • Strong creative and editorial writing skills.
  • Knowledge of All Platform styles.
  • Social media programme planning and implementation skills.
Benefits:

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role.



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