Online Relationship Builder

1 week ago

Lahore, Punjab, Pakistan Pure Matrimony Full time

Pure Matrimony is a pioneering platform dedicated to connecting practising Muslims worldwide. As an Online Relationship Builder, you will be responsible for developing and executing innovative strategies to enhance our digital presence and foster community growth.

Role Overview:

We are looking for a skilled professional with expertise in social media marketing, content creation, and organic growth strategies. You will be responsible for developing and implementing comprehensive social media strategies across multiple online platforms to increase Pure Matrimony's reach, engagement, and conversions.

Key Responsibilities:

  • Develop and execute social media strategies to drive engagement and brand awareness on platforms like Instagram, Facebook, TikTok, YouTube, Snapchat, Pinterest, LinkedIn, and Podcasting platforms.
  • Work closely with the marketing manager to create a content calendar and align campaigns with key objectives.
  • Collaborate with the design team to produce high-quality visuals and engaging video content.
  • Write compelling captions, blog posts, and content that resonate with Muslim audiences.
  • Curate success stories, testimonials, and impactful narratives to inspire and connect with followers.
  • Engage actively with the online community by responding to comments, DMs, and messages.
  • Build relationships with influencers, Islamic organizations, and content creators to expand reach.
  • Implement creative campaigns such as Q&A sessions, polls, and challenges to boost engagement.
  • Track performance metrics, analyze data, and provide insights to improve content, engagement, and conversion rates.
Requirements:
  • Proven 5+ years of experience in social media marketing, content creation, and organic growth strategies.
  • Excellent writing and communication skills with the ability to craft engaging, meaningful, and impactful content.
  • Strong understanding of Muslim cultural values, relationship norms, and marriage dynamics.
  • Creative thinking and the ability to generate fresh ideas that align with Pure Matrimony's vision.
  • A practising Muslim with an understanding of Islamic values related to marriage and family life.
Preferred Skills:
  • Experience working with Muslim influencers, Islamic organizations, and community networks.
  • Strong visual storytelling skills with a portfolio of engaging social media content.
  • Ability to identify trending conversations and create timely content that resonates with Muslim audiences.

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