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1 day ago
We are looking for a Digital Marketing Manager to lead our marketing initiatives, focusing on maximizing ROI and utilizing tools like AdMob, Firebase, and analytics to drive success.
The ideal candidate will be data-driven, creative, and possess a strong background in digital marketing within the app industry.
Main Responsibilities:- Develop and implement comprehensive digital marketing strategies to enhance our app's visibility and user engagement.
- Utilize Firebase and other analytics tools to gather insights, track app performance, and make data-driven decisions.
- Monitor and manage digital marketing efforts to ensure maximum ROI.
- Conduct market research to identify trends and opportunities in the app industry.
- Oversee the creation of promotional materials and digital marketing campaigns.
- Develop and execute digital marketing campaigns across all channels, including app store optimization (ASO).
- Manage and optimize Google Ads campaigns to achieve target ROAS and ROI.
- Collaborate with the product team to understand user needs and develop targeted digital marketing campaigns.
- Coordinate with other marketing teams to create integrated marketing efforts.
- Bachelor's degree in IT, Software Engineering, Computer Science, or a relevant field.
- 1-3 years of professional experience.
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