Online Engagement Manager

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

As a Social Media Marketing Executive, you will be responsible for managing our social media presence, creating engaging content, and implementing effective marketing campaigns to increase brand awareness and customer engagement.

Responsibilities:
  • Develop and Execute Social Media Strategies: Create and implement social media strategies to increase brand visibility, engagement, and inquiries.
  • Create High-Quality Content: Develop engaging content tailored to each social media platform, including text, images, videos, and graphics.
  • Moderate and Respond to Comments: Monitor and respond to comments, messages, and mentions across social media channels to foster positive interactions with our audience.
  • Analyze Campaign Results: Use analytics tools to track and measure the success of social media campaigns, making data-driven adjustments as needed to improve results.
  • Stay Current with Industry Trends: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our company's social media presence remains competitive.
  • Manage Paid Advertising: Manage social media advertising campaigns to maximize reach and inquiries, including budget allocation and audience targeting.
  • Collaborate with Marketing Team: Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Marketer or similar role.
  • Strong knowledge of social media algorithms, best practices, and emerging trends.
  • Proficiency in social media management tools and analytics platforms.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to generate engaging content.
  • Strong analytical skills to interpret data and make informed decisions.
  • Experience with paid social media advertising is a plus.


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