Digital Marketplace Specialist

5 days ago


Islamabad, Islamabad, Pakistan Markalytics Full time

About the Role:

We are seeking a skilled Digital Marketplace Specialist to manage our presence across Amazon, Facebook, and TikTok marketplaces. The ideal candidate will have a strong understanding of marketplace optimization and social media management.

Key Responsibilities:

  1. Marketplace Management:
    1. Amazon Marketplace:
      • Create and manage product listings, including titles, descriptions, images, and keywords.
      • Manage PPC campaigns, promotions, and sales strategies to drive revenue growth.
      • Monitor inventory levels, pricing, and ensure timely fulfillment of orders.
      • Analyze sales data and customer feedback to improve product rankings and overall marketplace performance.
    2. Facebook Marketplace:
      • Manage product listings, customer inquiries, and sales conversions on Facebook Marketplace.
      • Develop strategies to boost product visibility and generate sales.
      • Stay up-to-date on Facebook Marketplace tools and algorithms to maximize exposure.
    3. TikTok Marketplace:
      • Upload, manage, and optimize listings for the TikTok marketplace.
      • Engage in trends and implement creative strategies to leverage TikTok's viral potential for products.
      • Coordinate with the content team to develop videos that highlight featured products.
  2. Engagement & Growth:
    1. Monitor social media channels and respond to comments, messages, and inquiries promptly.
    2. Increase social media followers, engagement, and overall brand awareness through strategic campaigns and community management.
  3. Performance Tracking & Reporting:
    1. Track and analyze marketplace and social media metrics (e.g., sales, traffic, engagement) and prepare performance reports.
    2. Provide insights and recommendations based on data to improve campaigns and overall performance.

Qualifications:

  1. Proven experience managing Amazon, Facebook, and TikTok marketplaces.
  2. Strong understanding of PPC, SEO, and algorithm-driven sales optimization on Amazon.
  3. Experience with social media management, including content creation and campaign management.
  4. Proficiency with tools like Amazon Seller Central, Facebook Marketplace, and TikTok Marketplace.
  5. Ability to analyze data and generate actionable insights for improvement.
  6. Strong communication, organizational, and multitasking skills.

Preferred Skills:

  1. Experience with additional marketplaces (e.g., Etsy, eBay).
  2. Familiarity with social media management platforms.
  3. Basic graphic design or video editing skills.
  4. Knowledge of influencer marketing on TikTok and Instagram.


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