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Digital Marketplace Specialist
5 days ago
About the Role:
We are seeking a skilled Digital Marketplace Specialist to manage our presence across Amazon, Facebook, and TikTok marketplaces. The ideal candidate will have a strong understanding of marketplace optimization and social media management.
Key Responsibilities:
- Marketplace Management:
- Amazon Marketplace:
- Create and manage product listings, including titles, descriptions, images, and keywords.
- Manage PPC campaigns, promotions, and sales strategies to drive revenue growth.
- Monitor inventory levels, pricing, and ensure timely fulfillment of orders.
- Analyze sales data and customer feedback to improve product rankings and overall marketplace performance.
- Facebook Marketplace:
- Manage product listings, customer inquiries, and sales conversions on Facebook Marketplace.
- Develop strategies to boost product visibility and generate sales.
- Stay up-to-date on Facebook Marketplace tools and algorithms to maximize exposure.
- TikTok Marketplace:
- Upload, manage, and optimize listings for the TikTok marketplace.
- Engage in trends and implement creative strategies to leverage TikTok's viral potential for products.
- Coordinate with the content team to develop videos that highlight featured products.
- Amazon Marketplace:
- Engagement & Growth:
- Monitor social media channels and respond to comments, messages, and inquiries promptly.
- Increase social media followers, engagement, and overall brand awareness through strategic campaigns and community management.
- Performance Tracking & Reporting:
- Track and analyze marketplace and social media metrics (e.g., sales, traffic, engagement) and prepare performance reports.
- Provide insights and recommendations based on data to improve campaigns and overall performance.
Qualifications:
- Proven experience managing Amazon, Facebook, and TikTok marketplaces.
- Strong understanding of PPC, SEO, and algorithm-driven sales optimization on Amazon.
- Experience with social media management, including content creation and campaign management.
- Proficiency with tools like Amazon Seller Central, Facebook Marketplace, and TikTok Marketplace.
- Ability to analyze data and generate actionable insights for improvement.
- Strong communication, organizational, and multitasking skills.
Preferred Skills:
- Experience with additional marketplaces (e.g., Etsy, eBay).
- Familiarity with social media management platforms.
- Basic graphic design or video editing skills.
- Knowledge of influencer marketing on TikTok and Instagram.
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