Senior Digital Marketing Specialist

2 days ago

Gujranwala, Punjab, Pakistan beBeeDigitalMarketing Full time 900,000 - 1,200,000
Key Digital Marketing Role

Our organization seeks a highly skilled and experienced Digital Brand Executive to lead our digital marketing efforts.

  • Develop, implement and manage digital marketing strategies to identify, assess and engage target customer segments.
  • Design and execute daily email campaigns, segment email lists and track performance using advanced techniques.
  • Monitor and analyze key metrics including lead targets, quality, conversion rates, online traffic and social media analytics.
  • Manage company social media accounts, optimize real-time traffic and enhance engagement on Facebook, Twitter and LinkedIn.
  • Collaborate with cross-functional teams to design and manage digital campaigns within tight timelines to maximize ROI.
  • Contribute to strategic planning and execution of display campaigns, PPC and SEO efforts.
  • Promote white-hat SEO practices, Google Ads and other search engine marketing tools for website optimization.
  • Develop and launch digital branding platforms, create tracking reports and author content for consistent tone and brand image.
  • Launch mobile marketing campaigns, utilizing Google AdMob, social media mobile, games, location-based ads and other mobile marketing tools.
  • Protect and maintain online reputation through sophisticated techniques and identify opportunities for continuous improvement.
  • Produce interactive content such as SEO, web, blogs, articles and E-Magazines.

Required Skills and Qualifications:

  • Lead Generation, Digital Marketing and Production
  • Excellent Communication Skills (Spoken and Written)
  • Digital Campaigns and Result Tracking
  • Web Page Optimization for Business Results
  • Digital Marketing Expertise (Company Website, Paid Search, Mobile, SEO/SEM, Display/Banner Ads, Social Media, Email Marketing)
  • Reporting on Campaign ROI and Website Analytics
  • Result-Oriented and Dynamic Work Environment
  • Social Media Management and Analytics Tools

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