Email Marketing Expert

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Description:

We are looking for a skilled Email Marketing Specialist to join our team. The ideal candidate will have experience with email marketing platforms and strong knowledge of email automation, segmentation, and analytics.

Key Responsibilities:

  • Develop and execute email marketing campaigns across different customer journeys (cold outreach, lead nurturing, re-engagement).
  • Optimize email sequences using A/B testing, personalization, and automation workflows.
  • Leverage CRM tools (HubSpot, Apollo, or similar) for list segmentation and performance tracking.
  • Write compelling email copy with clear CTAs, aligned with audience personas.
  • Monitor and analyze key email marketing KPIs (open rates, CTR, conversion rates) and optimize performance.
  • Ensure compliance with email deliverability best practices (SPF, DKIM, DMARC, CAN-SPAM, GDPR where applicable).

Requirements:

  • Experience with email marketing platforms (HubSpot, Mailchimp, Apollo, or similar).
  • Strong knowledge of email automation, segmentation, and analytics.
  • Ability to write engaging, high-converting email copy.
  • Familiarity with A/B testing and performance optimization strategies.
  • Understanding of email deliverability, list management, and compliance regulations.
  • Bonus: Experience with multi-channel automation (LinkedIn + Email + Retargeting).


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