Senior Media Strategist

6 days ago


Lahore, Punjab, Pakistan Anam Weaving Mills Full time
Job Title: Senior Media StrategistOverview

Anam Weaving Mills is seeking a highly skilled Senior Media Strategist to develop and implement a comprehensive communications and media strategy, maximizing impact through diverse media channels.

The ideal candidate will have a strong background in campaign communication or social marketing, with excellent knowledge of the Pakistani media environment and communication approaches. They will be responsible for integrating communications and media strategy with Edutainment initiatives, promoting sexual and reproductive health education, and building relationships with key media contacts.

Key Responsibilities:
  • Develop and implement a comprehensive communications and media strategy, aligning with the organization's goals and objectives.
  • Integrate communications and media strategy with Edutainment initiatives, linking news and entertainment media efforts.
  • Promote sexual and reproductive health education, framing the issue in culturally sensitive and engaging ways for various audiences.
  • Build relationships with key media contacts, compile databases, and cultivate external partnerships.
  • Develop press releases, articles, and reactive lines, organize press conferences and media briefings.
  • Generate regular high-quality media coverage of campaign activities and messages.
  • Monitor and evaluate media coverage, drawing lessons to improve coverage.
Requirements:
  • Minimum 10 years of experience in campaign communication or social marketing.
  • Good knowledge of Pakistani media environment.
  • Excellent knowledge of communication approaches and issues.
  • Facilitation, influencing, and persuasive skills.
  • Strong writing skills with media experience.
  • Excellent Urdu and English language skills.
  • Analytical and conceptual thinking skills.
  • Strong organizational and personal management skills.
  • Innovative approach to achieving social change.
  • Relevant academic qualifications in media, communication, or related field.


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