Marketing Communications Executive
2 days ago
The ideal candidate for this position will have a proven track record in developing and executing successful marketing campaigns. They will be able to create compelling marketing collateral, establish the company as a thought leader in the IT services space through SEO-optimized content, and build relationships with industry influencers and key stakeholders.
Main Responsibilities:
- Develop and execute a comprehensive Go-to-Market strategy aligned with business objectives
- Create and manage a content calendar for LinkedIn, ensuring a consistent brand voice
- Design and maintain company marketing collateral including:
- Product catalogs and brochures
- Sales presentations and pitch decks
- Company profile and capability documents
- Email templates and newsletters
- Social media posts and banners
- Research and implement SEO strategies to improve organic visibility
- Conduct keyword research and optimize content for target industries
- Produce engaging thought leadership content including articles, whitepapers, and case studies
- Plan and execute webinars and virtual events
- Build and maintain relationships with industry influencers and key stakeholders
- Track and analyze marketing metrics to optimize campaign performance
- Collaborate with subject matter experts to create technical content
- Maintain brand consistency across all marketing materials
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 1-2 years of experience in B2B marketing, preferably in the IT/Technology sector
- Strong understanding of SEO principles and content optimization
- Experience in creating SEO-driven content and implementing keyword strategies
- Proven track record in digital content creation and social media management
- Experience in creating professional business presentations and marketing collateral
- Strong eye for design and brand consistency
- Excellent written and verbal communication skills
- Data-driven mindset with analytical capabilities
- Experimental mindset to explore new trends to break through barriers
What We Offer:
- Opportunity to build a brand from the ground up
- Dynamic startup environment
- Professional development opportunities
- Competitive compensation package
Work Location:
- In person
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