
Digital Content Lead
5 days ago
iGate Technologies is seeking a seasoned Digital Content Lead to enhance our online presence and engage our target audience. This role requires a creative storyteller who can develop a digital content strategy that drives results.
Key Responsibilities:- Content Strategy Development: Develop a comprehensive digital content strategy that incorporates social media, email marketing, and content marketing.
- Content Creation and Management: Oversee the creation of high-quality digital content, including blog posts, articles, website copy, social media posts, whitepapers, case studies, and more.
- Content Optimization: Utilize SEO best practices to optimize digital content for search engines, including keyword research, on-page SEO, and performance analysis.
- Content Distribution: Manage the distribution of digital content across various channels, including social media, email newsletters, and partner platforms.
- Team Collaboration: Work closely with graphic designers, copywriters, and other team members to produce and refine digital content.
- Content Calendar Management: Develop and maintain an editorial calendar that schedules all digital content publishing and promotional activities.
- Performance Tracking: Monitor and analyze digital content performance metrics, such as engagement rates, conversion rates, and audience growth.
Maintain consistency in voice, style, and messaging across all digital content. Ensure all digital content adheres to brand guidelines and reflects our company values and goals.
Requirements:- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in digital content creation, digital content management, or a related role.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization techniques.
- Proficiency with content management systems CMS and analytics tools e.g., Google Analytics.
- Creative thinking and the ability to generate innovative digital content ideas.
- Strong project management and organizational skills.
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