
Chief Innovation Strategist
6 days ago
This role requires a unique blend of technical expertise and strategic marketing acumen to drive demand generation, brand awareness, and market positioning for cutting-edge solutions.
- Key Responsibilities:
- Develop and execute go-to-market (GTM) strategies for software, data, and AI-driven services and solutions.
- Design and implement integrated marketing campaigns, leveraging digital, content, ABM, and event-based strategies.
- Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
- Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.
Required Skills and Qualifications:
- Must-Have:
- 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
- Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
- Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
- Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
- Excellent storytelling and communication skills to translate complex topics into compelling narratives.
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