Digital Marketing Strategist
12 hours ago
About the Role:
We are seeking a highly skilled Digital Marketing & Social Media Manager to amplify our online presence and drive growth through strategic paid campaigns, engaging social content, trend insights, and detailed performance analysis.
Key Responsibilities:- Plan, launch, and manage digital marketing campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms.
- Develop and implement engaging organic social media strategies (Instagram Reels, TikTok, Stories).
- Collaborate with video editors and graphic designers to create compelling content.
- Analyze, optimize, and report on campaign performance (CTR, ROAS, conversions).
- Research and apply emerging social media trends to boost brand engagement.
- Manage content calendars and coordinate campaign timelines.
- Ensure consistency in brand voice and visuals across platforms.
- Conduct audience and competitor analysis to improve targeting and messaging.
The ideal candidate will have:
- Minimum 3–4 years proven experience in digital marketing/social media management.
- Strong expertise in paid social media advertising (Meta Ads, Google Ads).
- Experience managing social media channels for eCommerce brands.
- Skilled in content planning, creation, and execution across platforms (Instagram, Facebook, TikTok).
- Proficient in analyzing and reporting digital campaign performance.
- Excellent English communication and copywriting skills.
- Familiarity with creative briefing and collaboration with designers/editors.
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