SEO Content Specialist

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

About the Role:

As an SEO content specialist, you will play a crucial role in enhancing our clients' online presence through strategic link building and SEO-optimized content projects. The ideal candidate will possess a strong background in search engine optimization, with expertise in conducting research, audits, and keyword analysis.

Key Responsibilities:

  • Websites Research: Identify potential websites for outreach opportunities that align with our client's goals and objectives, ensuring a targeted approach to link building.
  • Content Audit: Conduct thorough content audits to identify linkable assets and create high-quality, engaging content that resonates with target audiences.
  • Keyword Research: Perform comprehensive keyword research to identify optimal keywords for SEO-optimized content projects, driving better SERP rankings and increasing online visibility.
  • Backlink Monitoring: Monitor and promote blog posts and other content to secure backlinks, fostering a healthy online reputation and improving credibility.
  • Collaboration: Work closely with copywriters and web developers to continuously monitor and improve content and website architecture, ensuring better SERP performance and driving business growth.
  • Backlink Profile: Consistently monitor and maintain a healthy backlink profile for our clients' websites, eliminating low-quality links and promoting high-authority sites.
  • Business Listings: Utilize online tools to submit business listings, expanding our clients' online reach and increasing brand awareness.
  • Competition Analysis: Analyze and monitor competitors' backlink and advertising strategies to stay ahead in the market, identifying areas for improvement and developing effective counter-strategies.
  • Outreach Tracking: Track outreach efforts across social media, forums, email, and other communication channels used, ensuring a data-driven approach to link building and content promotion.

Requirements:

To excel in this role, you should possess a deep understanding of SEO principles, excellent research skills, and the ability to work collaboratively as part of a team. A strong background in digital marketing is also essential, with experience in link building, content creation, and keyword research.

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