Digital Marketing Strategist

14 hours ago

Multan, Punjab, Pakistan beBeeInnovation Full time 900,000 - 1,200,000
Role Overview

This position focuses on developing and executing impactful influencer marketing strategies that drive business growth and brand awareness. You will play a pivotal role in shaping our digital marketing landscape.

Key Responsibilities
  • Develop innovative marketing campaigns aligned with business objectives and measurable key performance indicators (KPIs).
  • Source talented influencers who resonate with our brand, target audience, and campaign goals.
  • Cultivate and maintain strong relationships with influencers, agencies, and brand partners.
  • Manage campaign timelines, content creation, and deliverables in collaboration with influencers and the marketing team.
  • Provide creative direction and review influencer content to ensure alignment with brand identity and campaign messaging.
  • Analyze performance using analytics tools, generate reports, and optimize future marketing initiatives.
  • Collaborate with social media, content, and paid marketing teams to integrate campaigns into broader efforts.
Requirements
  • At least 1 year of experience in influencer marketing with a solid background in broader marketing campaigns.
  • Exceptional relationship-building, negotiation, and communication skills.
  • In-depth understanding of social media platforms, influencer trends, digital marketing strategies, and audience engagement tactics.
  • Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.
  • A creative and passionate mindset for digital marketing, brand storytelling, and campaign innovation.

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