Digital Marketing Strategist

1 day ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Title: Digital Marketing Strategist

We seek a highly skilled Digital Marketing Strategist to lead our online presence. This is an exciting opportunity for an experienced professional to leverage their expertise in SEO, SMM, and Digital Marketing to drive business growth.

About the Role:

The ideal candidate will have extensive experience in managing teams in software houses, with expertise in SEO tools, on-page SEO, off-page SEO, competitor analysis, and Google Analytics. They will be responsible for developing and executing optimization strategies to drive valuable traffic and boost search engine rankings.

Key Responsibilities:
  • On-Page SEO Strategies: Optimize title tags, meta descriptions, URLs, headings, images, internal links, and Schema markup for improved search engine rankings.
  • Off-Page SEO Efforts: Pursue guest posting opportunities on reputable websites with high domain authority.
  • Digital Marketing Competencies: Develop and execute optimization strategies to drive valuable traffic and boost search engine rankings, analyze competitors to stay ahead in the market, create and implement effective link-building campaigns, conduct thorough backlink analyses to ensure optimal results, utilize Google Analytics to compile regular performance reports and track key performance indicators (KPIs).
  • Team Management and Leadership: Mentor and guide a team of digital marketing professionals.
Requirements:
  • Minimum one year of practical experience in SEO, SMM, Digital Marketing, and management.
  • Expertise in SEO tools, including Ahrefs, Screaming Frog, MOZ, SEMRUSH, and Google Search Console.
  • Familiarity with content management systems and knowledge of workable tactics.
  • Ability to review technical SEO issues and recommend fixes.
  • Experience with SEO reporting and link building.

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