Customer Engagement Strategist

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

As a highly skilled Customer Relationship Management (CRM) Specialist, you will play a pivotal role in executing and optimizing CRM campaigns to drive customer engagement and retention. Your expertise in Martech platforms and ability to develop automated, triggered, and journey-based CRM campaigns will be essential in enhancing user experience and driving engagement.

Key Responsibilities
  • Execute and optimize CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.
  • Develop and deploy automated, triggered, and journey-based CRM campaigns.
  • Plan and execute mass and segmented manual campaigns.
  • Track and own key engagement metrics related to user engagement, churn, and reactivation.
  • Collaborate with cross-functional teams to enhance user experience and drive engagement.
  • Conduct A/B testing and analyze user data to identify opportunities for improvement.
  • Maintain and improve data management processes, ensuring accuracy and consistency.
  • Act as a liaison between the IT and CRM teams to identify and target specific consumer segments.
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in CRM tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Basic knowledge of HTML for email or campaign customization is highly preferable.
  • Strong analytical and problem-solving skills.
  • Experience with A/B testing and analyzing user behavior data.
  • Excellent communication and interpersonal skills.
  • Familiarity with subscription-based business models is a plus.


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