Digital Fundraising Strategist

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Performance Marketing Specialist

About Us: We're a fast-growing tech-driven organization that specializes in building cutting-edge digital solutions. Our ideal candidate thrives on data, creative testing, and ROI-driven growth strategies.

Fundraising Digital Marketer Role Overview:

  • We're seeking a results-oriented Performance Marketing Specialist who can plan, execute, and optimize paid media campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
  • The successful candidate will drive performance marketing across the full funnel – awareness, acquisition, retargeting, and conversion.
  • They will be responsible for managing ad budgets efficiently to maximize return on ad spend (ROAS) and cost per action (CPA) targets.
  • A key aspect of this role is analyzing data and preparing weekly/monthly performance reports.
  • The Performance Marketing Specialist will also be responsible for A/B testing creatives, copy, landing pages, and audience segments.
  • This position requires collaboration with content, design, and development teams for campaign assets.
  • We monitor competitor strategies and industry trends to stay ahead and recommend strategies to improve lead quality and conversion rates.
Desired Candidate Profile

Requirements:

  • At least 2-4 years of hands-on experience in paid digital marketing.
  • A proven track record in managing performance campaigns with measurable ROI.
  • A strong command over Google Ads, Facebook Ads Manager, and analytics tools.
  • Familiarity with GA4, Tag Manager, and conversion tracking.
  • Experience working with landing page builders (Unbounce, Webflow, etc.).
  • An analytical mindset with a creative edge.
  • Excellent communication and reporting skills.
  • The ability to work independently in a fast-paced, result-oriented environment.

Employment Details:

  • Full-time employment.
  • IT - Software Services company.
  • Marketing department.
  • Digital Marketing.


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