
Content Optimization Specialist Needed
6 days ago
About the Job:
This is an exciting opportunity to join our team as a Content Optimization Specialist. As a key member, you will be responsible for enhancing our clients' online presence through strategic content optimization.
Main Responsibilities:
- Conduct in-depth keyword research to identify relevant targets.
- Apply SEO principles to optimize website content, including meta tags, headings, and image optimization.
- Develop and implement effective link-building strategies to improve domain authority.
- Analyze website performance using industry-standard tools like Google Analytics and SEMrush.
- Perform technical SEO audits to identify and resolve issues impacting site performance.
- Stay updated with the latest SEO trends, algorithms, and best practices.
- Collaborate with content creators to ensure SEO principles are integrated into content development.
- Deliver regular reports on SEO performance, providing actionable insights for improvement.
- Support the development of SEO strategies for new projects and clients.
- Participate in brainstorming sessions to enhance overall digital marketing efforts.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2 years of experience as a Content Optimization Specialist or similar role.
- Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Ahrefs, SEMrush).
- Familiarity with HTML, CSS, and website development principles is beneficial.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and ability to manage multiple projects concurrently.
- Effective communication and collaboration skills.
What We Offer:
- Competitive salary within the specified range.
- Opportunities for professional growth and development.
- Dynamic and collaborative work environment.
- Flexible working hours and potential for remote work.
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