Art Director

3 days ago


Lahore, Punjab, Pakistan Pny Group of Companies Full time

About the Role: We're seeking a highly skilled Creative Lead to join our team at PNY Trainings

The ideal candidate will have a proven track record of driving creative initiatives and delivering high-quality marketing materials and campaigns.

Key Responsibilities:

  1. Develop and Execute Creative Strategies: Create compelling visual content and strategies that enhance our brand presence and engage our audience.
  2. Graphic Design and Branding: Design eye-catching graphics, logos, and other visual elements using tools like Figma, Photoshop, and Illustrator, ensuring alignment with brand guidelines.
  3. Team Leadership: Lead the creative process from concept to execution, collaborating with cross-functional teams to deliver high-quality marketing materials and campaigns.
  4. Market Research and Analysis: Conduct market research and stay updated on industry trends to inform creative direction and improve designs and strategies.
  5. Talent Development: Manage and mentor a team of designers and content creators, providing guidance and feedback to enhance their skills and output.
  6. Brand Guidelines: Oversee the branding process, including developing and implementing brand guidelines to ensure consistency across all platforms and materials.
  7. Performance Analysis: Analyze the performance of social media campaigns and graphic designs, making data-driven recommendations for improvement.
  8. Industry Knowledge: Maintain a strong understanding of audience preferences and emerging trends in graphic design and social media.

Requirements:

  1. Bachelor's degree in Graphic Design, Marketing, or a related field.
  2. Proven experience in a creative leadership role, with a strong portfolio showcasing social media campaigns, graphic designs, and branding projects.
  3. Proficiency in design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator), and other relevant software.
  4. Strong understanding of social media platforms, trends, and best practices for audience engagement.
  5. Excellent communication and collaboration skills to work effectively with diverse teams.
  6. Creative thinker with a passion for design and the ability to inspire others.


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