Digital Media Specialist

22 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Digital Media Manager

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About the Role:

We are seeking a highly skilled Digital Media Manager to oversee our social media presence and create engaging content to grow our digital footprint. The ideal candidate will have strong experience in managing social media channels, developing content calendars, and executing data-driven strategies.

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Main Responsibilities:

  • Develop and manage social media content calendars across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok, YouTube, etc.).
  • Create and publish engaging and relevant content tailored for each platform.
  • Run and optimize paid social media campaigns to drive reach, engagement, and conversions.
  • Collaborate with marketing and design teams to ensure cohesive branding and messaging.
  • Track competitor activity and stay current with social media trends.
  • Prepare performance reports and suggest improvements for campaign effectiveness.

Requirements & Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 4+ years of proven experience in social media management, preferably in financial services or trading sectors.
  • Strong understanding of financial markets and ability to tailor content for finance-savvy audiences.
  • Excellent communication skills and creative mindset.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong knowledge of analytics platforms (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics).
  • Experience with graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
  • Familiarity with paid social advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
  • Basic video editing skills (e.g., CapCut, Adobe Premiere Pro, or similar) are a plus.
  • Knowledge of SEO for social media, hashtag strategy, and platform algorithms.


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