Digital Marketing Strategist

4 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Senior Digital Planner Job Description

The Senior Digital Planner is responsible for developing and implementing digital marketing strategies to deliver a cohesive message to the target audience.

Key Responsibilities:
  • Manage projects from start to finish, overseeing staffing, project execution, and ensuring timely completion.
  • Optimize digital media budgets to maximize return on investment and enhance campaign effectiveness.
  • Plan and execute campaigns across display, video, social media, search, and mobile channels to achieve strategic objectives.
  • Collaborate with creative, content, and marketing teams to ensure campaign cohesion and alignment with company goals.
  • Design advertising campaigns using online channels like social media, search engines, blogs, and e-newsletters to engage target audiences.
  • Evaluate campaign performance and adjust strategies to improve results and optimize ROI.
  • Assist in website content, structure, and design to align with company goals and target market requirements.
  • Monitor, analyze, and report on digital campaign performance to inform future strategy development.
  • Develop a comprehensive digital marketing strategy aligned with company goals and objectives.
  • Track website statistics to determine effective customer acquisition strategies and measure campaign success.
Required Skills and Experience:
  • Bachelor's degree in marketing or relevant field; Master's degree preferred with 5 years of relevant experience.
  • Ability to work independently or as part of a team to meet deadlines and achieve strategic objectives.
  • Excellent organizational skills and multitasking ability to manage multiple projects and priorities.
  • Strong project management and communication skills to lead cross-functional teams and stakeholders.
  • Attention to detail and analytical skills to evaluate campaign performance and optimize results.
Job Details:
  • Mid-Senior level position requiring expertise in digital marketing strategy and campaign execution.
  • Full-time employment with opportunities for professional growth and development.
  • Marketing and Sales job function with a focus on digital marketing and customer engagement.
  • Industry: Internet Publishing

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