
Digital Acquisition Strategist
5 days ago
We are a forward-thinking company dedicated to driving innovation and growth through digital channels.
Job OverviewThe ideal candidate will be responsible for scaling our digital acquisition campaigns, exploring new channels, and optimizing landing pages for maximum impact.
Key Responsibilities- Campaign Scaling: Identify opportunities to grow existing digital acquisition campaigns and develop strategies to achieve this goal.
- New Channel Exploration: Research and implement new digital media channels to diversify our reach and generate qualified leads.
- Landing Page Management: Oversee the development and optimization of landing pages to ensure seamless user experiences and effective conversion rates.
- A/B Testing: Design and execute A/B tests to gain valuable insights on campaign performance and inform data-driven decisions.
- Collaboration: Work closely with the creative team to conceptualize innovative ad content that resonates with our target audience.
- Reporting and Analysis: Analyze campaign performance, identify areas for improvement, and share actionable insights with the broader team.
- Education: Bachelor's degree in marketing, business, or a related field (or equivalent experience).
- Experience: 3-4 years of experience in media buying with a focus on customer acquisition, including 3-4 years in paid social advertising.
- Expertise: Digital media optimization, data analysis, and project management skills.
- A/B testing expertise.
- Data analysis skills.
- Excel proficiency (JavaScript knowledge is a plus).
- Strong communication and analytical skills.
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