Head of Digital Presence
13 hours ago
Job Description:
We are seeking a highly skilled Digital Marketing Strategist to lead our digital transformation, manage brand narratives, and oversee our digital presence across multiple platforms.
Key Responsibilities:
- Develop and implement digital marketing strategies for company branding and CEO's personal branding across all major social media platforms.
- Oversee content calendars, campaign plans, and content creation pipelines.
- Lead and guide a team of video editors, graphic designers, content writers, and platform managers.
- Analyze competitor strategies and implement innovative approaches to stand out in the market.
- Monitor platform trends, algorithm updates, and audience insights to adapt content strategies.
- Work closely with paid ads team to align organic + paid campaigns for maximum ROI.
- Ensure consistency and alignment of brand tone, messaging, and visual identity across all channels.
- Track KPIs, generate monthly growth and engagement reports, and recommend optimizations.
Requirements:
- Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred).
- Minimum 5+ years of experience in digital marketing, social media management, or digital strategy roles.
- Proven track record of growing brand channels + personal brand channels across platforms.
- Strong understanding of social media algorithms, SEO/SEM, paid digital campaigns, content marketing, analytics.
- Experience in real estate marketing or similar industries is highly preferred.
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