Web3 Marketing Strategist

3 days ago

Lahore, Punjab, Pakistan InvoZone Full time

Are you passionate about innovation and technology? Do you want to be part of a forward-thinking company that's changing the game in Web3 and game development services?

About the Job

We are InvoZone, a trailblazing company that's pushing the boundaries of what's possible. Our team of experts is dedicated to delivering exceptional results and making a real impact in the industry. As our ideal candidate, you will be responsible for developing and implementing cutting-edge marketing strategies that drive growth and success.

You will play a key role in building and enhancing our brand presence across various channels, ensuring consistency in messaging and visual identity. Additionally, you will oversee the development of high-quality content, including blogs, whitepapers, case studies, videos, and social media posts that align with our expertise.

Responsibilities
  1. Develop and Implement Marketing Strategies
    1. Develop a comprehensive marketing strategy to position the company as a leader in Web3 and game development services.
    2. Identify and target key market segments, including blockchain startups, gaming studios, and enterprises seeking decentralized solutions.
  2. Brand Building and Management
    1. Build and enhance the company's brand presence across online and offline channels.
    2. Ensure consistency in messaging, visuals, and tone of voice across all marketing assets.
  3. Digital Marketing Campaigns
    1. Manage and optimize digital marketing campaigns, including SEO, SEM, content marketing, email marketing, and paid ads.
    2. Leverage Web3-native platforms (e.g., Discord, Telegram, Twitter) and traditional channels (e.g., LinkedIn, YouTube) to engage with target audiences.
  4. Content Creation & Management
    1. Oversee the development of high-quality content that aligns with our expertise.
    2. Collaborate with content writers, designers, and developers to deliver engaging and educational content.
  5. Event Marketing and Partnerships
    1. Plan and execute marketing initiatives for industry events, webinars, hackathons, and trade shows.
    2. Represent the company at conferences and networking events to establish partnerships and generate leads.
  6. Lead Generation & CRM
    1. Develop lead-generation campaigns to drive qualified leads to the sales team.
    2. Implement and manage CRM tools to track and nurture leads through the sales funnel.
  7. Market Research and Analysis
    1. Stay up-to-date with industry trends in blockchain, Web3, and gaming to identify new opportunities and competitive insights.
    2. Provide regular market analysis reports to inform business decisions.
  8. Performance Analysis and Optimization
    1. Monitor and report on the performance of marketing initiatives, using analytics tools to measure ROI and optimize strategies.
    2. Provide actionable insights to improve future campaigns and achieve KPIs.

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