Senior Brand Strategist

19 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Description

We are seeking a visionary Senior Brand Strategist to decipher the intricacies of modern consumer behavior and leverage this understanding to craft innovative category strategies, driving sales beyond target performance levels.

The ideal candidate will be responsible for elevating the existing portfolio of brands while developing growth strategies. Additionally, they will maintain key internal stakeholder relationships and serve as chief liaison with Trade Marketing and Sales teams, requiring strong skills in data analysis, budget management, and communication.

A minimum of 2 years of experience in group brand management or category management roles is essential, accompanied by an MBA from a reputable institution.

Key Responsibilities
  • Branding Expertise: Must have a proven track record in building brands within the FMCG space.
  • Strategic Thinking: Possess a can-do attitude and demonstrate strong strategic thinking capabilities.
  • Senior Experience: Minimum 2 years of senior branding/category management experience required.
  • Current Role: Currently working in a similar capacity for an FMCG company.

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