ASO Strategist

Job Details:

Objects is seeking an experienced ASO strategist to join our team. The successful candidate will be responsible for developing and executing ASO strategies to improve the visibility of mobile games in app stores. This includes conducting keyword research and analysis, optimizing game titles and descriptions, and collaborating with design and development teams to create engaging game assets.

Responsibilities:
- Conduct in-depth keyword research and analysis focused on mobile games, identifying growth opportunities through tailored metadata optimization.
- Develop and implement ASO strategies to improve the rankings and visibility of mobile games in app stores.
- Optimize game titles, descriptions, screenshots, videos, and other creative assets to effectively engage players and reflect the unique aspects of the game.
- Collaborate with design, development, and marketing teams to create visually compelling and on-brand assets for mobile game store pages.
- Stay current with the latest industry trends, app store algorithms, and ASO best practices within the gaming world, applying this knowledge to maintain a competitive edge.
- Lead A/B testing for various ASO elements like game descriptions, icons, screenshots, etc., to determine which strategies maximize installs and engagement.
- Manage and respond to user reviews, ensuring a positive brand image, addressing concerns, and taking action on user feedback.

About Us:
We are a cutting-edge company that offers innovative solutions to the gaming industry. Our team is passionate about delivering exceptional results and building lasting relationships with our clients.

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