Social Media Marketing Specialist

2 weeks ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Social Media Marketing Specialist

This role involves creating and managing Social Media advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.

The ideal candidate will have a strong portfolio of high-performing projects and expertise in Facebook Ads Manager and related platforms. They will also have hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.

You will work collaboratively with marketing and sales teams to ensure ad messaging supports the full conversion journey. Additionally, you will stay up-to-date with Meta Ads policy changes, healthcare marketing guidelines, and compliance standards.

Responsibilities:
  • Design and execute Facebook/Instagram advertising strategies specifically tailored for the industry to generate qualified leads.
  • Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
  • Monitor daily campaign performance across Social media platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).


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