Automation Specialist

1 week ago

New Karachi Town, Pakistan beBeeMarketing Full time
Marketing Automation Expert

We are seeking a skilled Marketing Automation Expert to join our digital marketing team. The ideal candidate will be responsible for managing CRM systems, designing automation workflows, and enhancing customer engagement through email, SMS, and other automated campaigns.

Key Responsibilities:

  • Manage and maintain the CRM platform to ensure data accuracy and segmentation.
  • Plan, build, and execute marketing automation workflows & Funnels (email, SMS, retargeting).
  • Design and schedule email marketing campaigns with personalized content.
  • Collaborate with the content, design, and digital marketing teams to support full-funnel marketing efforts.
  • Monitor lead nurturing campaigns and support customer retention strategies.
  • Ensure GDPR and data privacy compliance in campaign executions.

Requirements:

  • 1–2+ years of experience with CRM systems and marketing automation tools.
  • Strong understanding of audience segmentation, A/B testing, and drip campaigns.
  • Experience in setting up and optimizing multi-channel workflows.
  • Proficient in analyzing engagement metrics and reporting.
  • Detail-oriented with strong project management skills.
  • Basic HTML/CSS knowledge is a plus.

Working Hours:

  • Monday to Friday:11:00 AM – 8:00 PM (onsite, includes 1-hour break)
  • Saturday:11:00 AM – 3:00 PM (work from home, includes a 30-minute break)

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