Creative Content Specialist

1 day ago

Sahiwal, Punjab, Pakistan beBeeCopywriter Full time $60,000 - $80,000
Job Opportunity: Senior Content Strategist

We are seeking a highly skilled and experienced Copywriter to join our team in Lahore, Pakistan. As a key member of our content strategy department, you will be responsible for developing compelling, data-driven copy that supports lead generation and patient acquisition goals.

Key Responsibilities:

  • Develop, test, and refine ad copy for various paid campaigns to improve click-through rates (CTR) and conversion rates.
  • Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
  • Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to guide prospects through the sales funnel.
  • Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
  • Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
  • Analyze copy performance using analytics and feedback to inform future iterations.
  • Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

Requirements:

  • Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
  • Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
  • Strong understanding of SEO principles and UX writing best practices.
  • Ability to interpret data and performance metrics to refine copy strategies.
  • Excellent written and verbal communication skills, with a keen attention to detail.
  • Proven ability to work effectively in a team environment and collaborate with cross-functional teams.

Preferred Qualifications:

  • Experience with behavior analytics tools like Hotjar and Microsoft Clarity to review user behavior and adjust copy accordingly.
  • Knowledge of local SEO practices and Google My Business optimization.
  • Experience in crafting narrative frameworks or personas that strengthen brand identity.
  • Proficiency in using AI tools like Grammarly and ChatGPT for efficient editing and headline testing.

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