Digital Content Strategist

1 week ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

**Creative Leadership Role**

We are seeking a visionary and experienced creative leader to develop and execute compelling visual content and strategies that drive brand awareness, customer engagement, and sales across all digital platforms.

You will play a critical role in shaping the visual identity and storytelling of our brands, working closely with cross-functional teams to create a cohesive and impactful brand presence.

Key Responsibilities:
  • Creative Vision and Strategy: Develop and lead the overall creative vision and strategy for all brands, ensuring each brand maintains a unique identity while aligning with strategic goals. Collaborate with stakeholders to translate marketing strategies into visually compelling campaigns.
  • Content Production and Oversight: Oversee the creation and production of all visual and multimedia content, including product photography, videography, graphic design, and copywriting. Ensure all creative content meets high standards of quality, consistency, and brand alignment across all channels and touchpoints.
  • Brand Identity and Consistency: Develop and maintain brand guidelines for each brand, ensuring consistent application of brand elements across all creative assets. Train internal teams and external partners to adhere to brand standards.
  • Campaign Development and Execution: Lead the conceptualization and execution of creative campaigns, including product launches, seasonal promotions, social media initiatives, and influencer collaborations. Work closely with stakeholders to ensure creative assets effectively communicate brand messaging and product benefits.
  • Innovation and Creative Trends: Stay current with industry trends, emerging platforms, and creative technologies to ensure all creative output remains innovative and relevant. Explore new creative concepts, formats, and channels to enhance brand visibility and engagement.
  • Team Leadership and Development: Lead, mentor, and manage the creative team, fostering a collaborative and innovative environment that encourages creativity, professional growth, and high performance.
  • Performance and Analytics: Analyze the performance of creative assets, using data-driven insights to refine creative strategies and optimize content. Partner with stakeholders to improve overall effectiveness.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to create packaging, product images, and other creative materials that align with brand aesthetics and product specifications.

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