Senior Brand Strategist

1 week ago


Karachi, Sindh, Pakistan Haleon Full time
About Us

Haleon is a world-leading consumer healthcare company dedicated to improving everyday health for millions of people.

We're shaping the future of healthcare through innovative products, strong brands, and effective marketing strategies.

Our goal is to make everyday health more achievable, inclusive, and sustainable for everyone.

Job Purpose
  • Deliver exceptional growth of our Wellness portfolio by developing and executing brand activation strategies aligned with our Business Unit and Global Brands framework.
  • Manage and launch new product launches, activation plans, and promotion calendars to drive sustainable brand consumption and market share growth.
Key Responsibilities
  1. Oversee and strengthen our Wellness category KPIs, including market share, sales, innovation sales, brand equity, penetration, and profit and loss (P&L).
  2. Bring our Brand Heart to life and consistently activate it across all touchpoints to build long-term brand equity.
  3. Develop and execute winning Repeatable Growth Models with key focus on consumers and in close collaboration with Expert and Commercial Excellence teams. Output clear local activation programs to attain growth priorities in consumption and market shares.
  4. Develop and execute consumer communication strategies offline and online, leveraging global brand toolkits to connect with consumers and build 'winning' brands.
  5. Plan, manage, and optimize Advertising & Promotion budgets to ensure brand strategies are adequately supported with effective ROI.
  6. Drive innovation planning, sequencing, execution, and tracking. Establish and adhere to innovation monitoring and performance management processes for new product launches.
  7. Execute in-market new product launches with excellence, leveraging global best practices with local adaptation (where needed).
  8. Conduct periodic brand and innovation performance tracking through retail audits and equity studies. Keep stakeholders informed through monthly brand reviews.
  9. Collaborate with Business Unit Marketing to develop and localize consumer campaigns.
  10. Work closely with Regulatory and Medical teams to attain required approvals from local regulatory authorities.
  11. Partner with Research/Analytics teams to customize research projects and understand consumer behaviors and brand performances.
  12. Provide strategic marketing input into commercial cycles and Sales & Operations Planning (S&OP) processes in conjunction with multiple channels to meet forecasting requirements.


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