Senior Web Optimization Specialist

3 days ago


Gujrat, Punjab, Pakistan Hamara Mazdoor Full time
Job Description

At Hamara Mazdoor, we are seeking a highly skilled Digital Presence Manager to optimize our current website and future website for search engines.

Key Responsibilities:

  1. Develop, update, and optimize search engine optimization (SEO) strategies to improve website visibility and organic traffic.
  2. Implement on-page and off-page optimization techniques to enhance search engine rankings and drive relevant traffic to the website.
  3. Provide comprehensive page-level and site-wide SEO recommendations to ensure consistency and best practices.
  4. Conduct web analysis using various tools, including Google Analytics, to track performance and identify areas for improvement.
  5. Monitor searcher and customer behavior to inform search functionality and navigation enhancements.
  6. Conceptualize and execute link building campaigns to increase backlinks and authority.
  7. Administer search engine programs, such as XML sitemaps and webmaster tools, to ensure proper indexing and crawling.
  8. Launch link-building campaigns and generate sufficient high-quality backlinks to positively impact search engine rankings.
  9. Define requirements, tasks, and resources for the SEO strategy to ensure successful implementation and execution.
  10. Collaborate with cross-functional teams to provide SEO analysis and recommendations that align with business goals.
  11. Monitor and evaluate search results to inform improvements and optimizations.

Requirements:

  1. 1-2 years of experience leading SEO projects and developing sophisticated SEO plans and strategies.
  2. Proficiency in Web Analytics, SEO, and Optimization platforms, including Google Analytics and Google AdWords.
  3. Hands-on experience ranking keywords and generating leads through search engines.
  4. Able to increase website organic traffic and drive relevant conversions.
  5. Exceptional problem-solving skills, attention to detail, and ability to multi-task in a deadline-driven environment.
  6. High levels of integrity, autonomy, and self-motivation.
  7. Excellent analytical, organizational, project, and time management skills.


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