Digital Marketing Specialist

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for executing link-building strategies focused on guest posts, link insertions, and acquiring paid backlinks.

You will work closely with our SEO team to plan and implement effective GBOB campaigns. This role requires strong experience in acquiring quality backlinks from authoritative websites and a solid understanding of budgeting and campaign planning.

Key Responsibilities
  • Guest Post Acquisition: Reach out to relevant websites and blogs to acquire high-quality guest post opportunities that align with our niche.
  • Link Insertion: Identify opportunities for paid link insertions on relevant websites, ensuring the quality and relevance of each backlink.
  • Backlink Strategy: Develop and execute link-building strategies with a focus on improving organic rankings and domain authority.
  • Budgeting and Planning: Plan and budget GBOB campaigns, ensuring cost-effective link acquisitions.
  • Vendor Management: Collaborate with backlink vendors, negotiate pricing, and track the ROI of paid link placements.
  • Campaign Performance: Track the effectiveness of guest post campaigns using tools like Ahrefs, SEMrush, and Google Search Console.
  • Competitor Analysis: Research competitors' backlinks and guest posting strategies to identify new link-building opportunities.
Requirements
  • Minimum 3 years of experience in SEO, with a focus on guest posting, link insertion, and backlink acquisition.
  • Proven experience in executing successful guest post campaigns and acquiring paid backlinks.
  • Familiarity with SEO tools like Ahrefs, SEMrush, Moz, and Google Search Console.
  • Strong understanding of criteria for selecting backlink opportunities.
  • Excellent negotiation, communication, and outreach skills.
Preferred Qualifications
  • Experience in managing GBOB campaigns and working with SEO teams.
  • Familiarity with content marketing and digital PR strategies.


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