Senior Content Writer

2 days ago

Islamabad, Islamabad, Pakistan beBeeCopywriter Full time $60,000 - $75,000
Job Description

As a skilled Copywriter, you will be responsible for crafting compelling narratives that engage and convert audiences. Your strong background in copywriting will enable you to develop, test, and refine ad copy for various paid campaigns.

You will work closely with cross-functional teams to ensure copy is keyword-informed and balances SEO with readability. Your excellent written and verbal communication skills will be essential in collaborating effectively with the content and SEO teams.

The ideal candidate will have experience in copywriting, preferably within the healthcare or lead-generation industries. A bachelor's degree in Marketing, Communications, Journalism, English, or a related field is also required.

  • Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting)
  • Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement
  • Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions
  • Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability

This role offers a unique opportunity to work in a fast-paced environment, make a significant impact on business growth, and receive professional development opportunities.

Required Skills and Qualifications
  • Bachelor's Degree: A degree in Marketing, Communications, Journalism, English, or a related field
  • Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare or lead-generation industries
  • Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging
  • SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices
  • Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies
  • Communication Skills: Excellent written and verbal communication skills
  • Collaboration: Proven ability to work effectively in a team environment
Benefits

This position offers a unique opportunity to work in a fast-paced environment, make a significant impact on business growth, and receive professional development opportunities.

Others

The successful candidate will work closely with the CEO and various department heads, playing a pivotal role in ensuring alignment and advancing strategic objectives.

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