Direct-to-Consumer Marketing Representative

Job Overview:

We are seeking a highly skilled Direct-to-Consumer Marketing Officer to join our team. In this role, you will be responsible for developing and executing marketing campaigns that connect our paint products with consumers directly.

Your key responsibilities will include promoting our products through on-site visits to customer locations such as construction sites, home renovation projects, and retail partners. You will also drive brand awareness and sales growth by building strong relationships with contractors, painters, and retail partners.

• Key Responsibilities:
• 1. Sales & Promotions:
  • Visit potential customer locations (construction sites, home renovation projects, paint stores) to promote and sell our paint products.
  • Provide on-site guidance to customers in selecting the right products based on their specific needs.
• Relationship Building & Customer Engagement:
  • Develop and maintain strong relationships with contractors, painters, and retail partners to drive sales and brand loyalty.
  • Offer personalized recommendations and support to customers to ensure satisfaction and repeat business.
• Product Knowledge & Customer Support:
  • Develop an in-depth understanding of our paint product range, including features, benefits, and applications, to assist customers effectively.
  • Provide guidance on product usage, application techniques, and maintenance.
• Inventory Management & Coordination:
  • Monitor on-site inventory, manage stock levels, and work with the logistics team to ensure product availability.
  • Coordinate product replenishment to maintain stock levels at customer locations.
• Market Insights & Reporting:
  • Collect customer feedback and market insights to provide valuable information for improving our product offerings and marketing strategies.
  • Regularly report sales data, customer trends, and feedback to management.
• Safety and Compliance:
  • Adhere to safety protocols and ensure compliance with all health and safety regulations during site visits.

Required Skills and Qualifications:

To succeed in this role, you will need:

• Proven Experience: 1-2 years of direct sales experience, preferably in the paint, construction, or related industries.
• Industry Knowledge: Knowledge of paint products, application techniques, and market trends.
• Communication Skills: Strong interpersonal and communication skills to build relationships with customers and partners.
• Independent & Adaptable: Ability to work independently, manage time efficiently, and adapt to changing customer needs.
• Travel Willingness: Willingness to travel to customer locations and worksites as needed.
• Results-Driven: Strong customer-centric mindset with a focus on achieving sales goals.

Benefits:

We offer a competitive package including:

• Base Salary: PKR 32,000/-
• Incentive & Commission: PKR 30,000/- to PKR 40,000/- based on performance
• Additional Benefits:
  • Medical coverage
  • Paid sick leaves and annual leaves
  • Provident fund
  • Travel allowance (Fuel on company card)