Online Marketing Professional

6 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

As a highly skilled professional, you will be responsible for overseeing email marketing, social media marketing, and SEO efforts.

Key Responsibilities
  • Email Marketing:
    • Develop and implement email campaigns to drive business growth and customer engagement.
    • Collaborate with internal stakeholders to ensure cohesive messaging and branding.
    • Design and develop email templates that meet our brand standards.
    • Review and edit emails for grammar, spelling, and clarity.
    • Manage and maintain email databases to ensure optimal performance.
    • Build and nurture relationships with engaged prospects through timely follow-ups.
    • Optimize email campaigns for improved conversion rates and return on investment.
    • Analyze campaign metrics to inform future strategies and improve overall performance.
  • Social Media and SEO:
    • Expertise in Facebook Business Manager and its integration with Instagram.
    • Understanding of algorithms behind key metrics such as Reach, Traffic Generation, Brand Awareness, and Engagement.
    • Experience in setting up and optimizing Google Adwords campaigns to drive business growth.
    • Craft compelling digital campaigns that engage target audiences and drive conversions.
    • Experience in optimizing landing pages and user funnels for improved conversions and user experience.
    • Conduct A/B and multivariate experiments to optimize campaign performance and improve overall ROI.
    • Strong foundation in website analytics tools such as Google Analytics.
    • Stay up-to-date on the latest online marketing trends and best practices.
Requirements
  • Familiarity with prominent email marketing services like Mail Chimp.
  • Exceptional written and copywriting skills.
  • Able to build and manage email databases for potential clients.
  • Proven experience as an Email Marketing Specialist.
  • Demonstrated success in running SMM & PPC campaigns across multiple projects.
  • Strong analytical skills and ability to make data-driven decisions.
  • Knowledge of web technologies and client-side problem-solving approach.
  • Awareness of industry trends across Digital Marketing, Design, and Development.

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