Senior Digital Marketing Specialist

18 hours ago


Lahore, Punjab, Pakistan Aptitude Migration Full time
Aptitude Migration Job Description:

As a Digital Marketing Specialist, you will be responsible for developing and implementing marketing campaigns that drive business growth. This role involves creating and executing digital marketing strategies aligned with the company's objectives.

Main Responsibilities:
  1. Strategy Development:
    • Create and execute digital marketing strategies aligned with business goals.
    • Analyze market trends and consumer behavior to inform strategies.
  2. Content Creation:
    • Develop engaging content for websites, blogs, social media, email newsletters, and more.
    • Optimize content for SEO to improve visibility.
  3. Social Media Management:
    • Manage and grow the company's presence on social media platforms.
    • Create and schedule posts, respond to comments, and analyze engagement metrics.
  4. Email Marketing:
    • Design and implement email marketing campaigns to nurture leads and retain customers.
    • Monitor and analyze email campaign performance.
  5. Analytics and Reporting:
    • Use tools like Google Analytics to track and analyze website traffic and campaign performance.
    • Generate reports to assess effectiveness and make data-driven decisions.
  6. PPC Advertising:
    • Manage pay-per-click advertising campaigns, including Google Ads and social media ads.
    • Optimize ad performance and budget allocation.
  7. Collaboration:
    • Work closely with graphic designer, content creator, and other teams to ensure cohesive messaging.
    • Coordinate with cross-functional teams to align marketing strategies with overall company's objectives.
  8. Market Research:
    • Conduct research to identify target audiences and competitive landscape.
    • Stay updated on industry trends and best practices.


Requirements:
  • BBA/MBA with specialization in marketing.
  • 2-3 Years of relevant work experience.
  • Familiarity with SEO, PPC, social media platforms, email marketing tools, and analytics software.
  • Strong creative and writing skills for content creation.
  • Ability to analyze data and generate insights.
  • Excellent verbal and written communication abilities.


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