Visual Branding Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeVisualBranding Full time
Job Title: Visual Branding Specialist

This role involves creating a cohesive visual brand for the Department of Digital Learning and all digital courses. The ideal candidate will design compelling graphics, illustrations, and animations to enhance user experience and visual appeal of courses on the Open edX platform.

Key Responsibilities:
  • Brand and Visual Identity: Design visual assets for courses including thumbnails, banners, title cards, and in-video graphics. Create infographics, learning diagrams, and illustrations to enhance educational content.
  • Web Design: Customize and maintain WordPress-based sites using Elementor to build user-friendly, responsive, and visually engaging landing pages, catalogs, and course pages.
  • Animation and Motion Graphics Support: Develop short animations and motion graphics to visualize complex concepts or add dynamic visual appeal.
  • Audio/Video Editing Support: Provide support for basic audio/video editing tasks, particularly for incorporating graphics, text overlays, and short animated sequences.
  • Asset Management: Organize and maintain a digital asset library of graphics, templates, and branding elements.
  • Instructional Design Support: Collaborate with instructional designers to translate learning content into engaging visual formats.

The successful candidate will have a bachelor's degree in graphic design, Web Design, Digital Media Arts, or a related field. A minimum of 3 years of professional experience in graphic design, web design, and UI/UX design is required, preferably in an educational or corporate training environment.

Required Skills and Qualifications:
  • Design Tools: Adobe Creative Suite (Illustrator, Photoshop), Canva, Figma
  • Web and CMS: WordPress, Elementor (Pro)
  • LMS Familiarity: Experience designing for educational platforms (Open edX preferred)
  • Multimedia: Understanding of audio/video editing basics
  • Instructional Design Literacy: Understanding of ADDIE model, cognitive load principles, and multimedia learning best practices

This is an exciting opportunity for a skilled professional to make a meaningful impact on education and contribute to the success of our digital initiatives.

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